Americans feel guilty.
Is it because they have so much while children in other countries starve to death?
What makes an American guilty, feel spiritually unclean, is doing anything which might cause harm to their own body, might take a few seconds off their own lifespan. If there is even a rumor something they do or use might be unhealthy, an American feels guilt by association. As might someone from another country feel associating with a murderer or criminal.
Enter evos, which according to their menu, offers food, "without the side order of guilt". Several of their items include organic ingredients.
"Organic" means that instead of using the minimum amount of land and resources to grow food, extra space is needed, space that could have been used to grow food for the poor, or to house chipmunks and woodland creatures.
But the menu is printed on recycled paper with vegetable based ink, so that makes everything okay
Americans also feel more spiritually clean if they can spend more money for less. They know that the more money they spend for something the healthier it has to be. And eating things which are healthy makes them feel less guilty. This cost about ten dollars:
It came with naturally flavored ketchup (they call it "ketchup karma") and sea salt--because regular table salt is too inexpensive to be any good.
Note the food options that spiritual clean people can choose from:
And here is what all the fuss was about:
I was afraid I might choke on the moral superiority.